Single Cups of Coffee
May 28th, 2009
Everyone is trying to figure out how to deliver coffee to consumers better than what’s been done before. The race is on, and there are some interesting results so far. Freeze-dried and single-serving options seem to be the most popular methods available to make a single cup of coffee at home or the office.
Starbucks recently announced its new freeze-dried instant coffee called Via. It takes a bold coffee to try to make what has heretofore been at best only an average-tasting drink something that is stamped with the imprimatur of the best-known specialty coffee brand in the world. However, early reports say that the coffee is better than expected. The question will be whether consumers will spend a higher price for a premium, instant specialty cup.
Green Mountain Coffee, owner of the Keurig K-Cup individual-portion system, just announced a deal with Wal-Mart that will open the floodgates of distribution for the system. I have always liked the K-Cup system and think it makes the best single-portion cup of coffee. Essentially, each cup is an individual brew chamber, complete with a tiny little coffee filter and filled with fresh ground coffee. It is amazing watching the K-Cups being filled as they speed down the line: The filter is inserted, the coffee follows, and then everything is hermetically sealed to keep the coffee fresh until the seal is punctured by the Keurig machine.
Nespresso, the Nestle option, is currently the fastest-growing brand within the entire Nestle portfolio. Nespresso has gorgeous, colorful, jewel-like packaging, and it makes a wonderful espresso. Using the Nespresso machine is simple, requiring one to only drop in the small capsule, and the extraction and quality are consistently excellent. With the optional milk steamer, you can froth your own milk for lattes, cappuccinos and mochas.
The drink you want will help determine which you try. For simplicity, adding water to Via is the easiest thing to do. K-Cups offer the greatest variety of single-serving coffee, and Nespresso offers the easiest way to make the specialty drinks you order at a café but for much less money. With all of these options, I think my kitchen counter is going to be cluttered with new machines.





Chocolatier Michael Szyliowicz is an innovator who crafts quality syrups in his Denver lab. Michael's adventurous spirit takes him around the globe in search of trends and best practices. He shares his musings, observations and experiences.