Challenges of the Cocoa Farmer
June 18th, 2009
One of the biggest issues facing companies that use coffee and cocoa is sustainability. How can we, as users of a commodity, guarantee a consistent, quality supply of the materials that we use to make our products? There are myriad issues affecting supply-chain sustainability, but many are directly attributable to the welfare of the farmer or grower. This post is an attempt to illuminate a few of the challenges that cacao farmers face.
First of all, the farming itself is basic subsistence agriculture. Essentially, most of the grower’s income is derived from the cash crop that he is growing, and he must use the proceeds from the crop to cover all of the expenses of raising and harvesting the crop, as well as living expenses for a family. With cacao, the average crop is harvested on a plot that is approximately two hectares, or one acre. In West Africa, farmers receive between $30 and $100 per year for their harvests, representing up to 70 percent of their total annual income.
A second problem the farmers face is a lack of knowledge and skills, preventing them from maximizing their crop yield. Without training and equipment, it is difficult to get the most from the land.
A third problem is a lack of credit and financial resources that could enable farmers to purchase fertilizers that would increase yields and decrease crop loss. Since the average crop size is so small, even a slight increase in productivity would greatly increase overall income.
Some of these issues can be addressed by getting farmers more money for their crops. Fair Trade purchasing is one way to generate more income for farmers by getting buyers to commit to paying a premium for a more consistent, higher-quality product. Although some argue about the model, Fair Trade purchases and practices are gaining popularity as customers, like us, are willing to spend more money for a commodity in the beliefs that the end product will be of a more consistent quality and that by paying more, the farmer will benefit. We just introduced two new Fair Trade cocoa mixes, and I hope that our customers see the benefit as well.


Chocolatier Michael Szyliowicz is an innovator who crafts quality syrups in his Denver lab. Michael's adventurous spirit takes him around the globe in search of trends and best practices. He shares his musings, observations and experiences.