Mont Blanc Gourmet and Artie Isaac: Brewing innovation at SCAA 2011
Mont Blanc Gourmet will be attending SCAA 2011 in Houston, and we’re bringing company.
Artie Isaac, international innovator and creativity trainer, will be joining the Mont Blanc team at our booth (1505) to inspire coffee executives’ next great idea. For more than 30 years, Isaac has led brainstorming and idea generation programs to teach companies and individuals how to unleash their creative potential.
As a company that prides itself in driving innovation within the specialty beverage industry, Mont Blanc Gourmet is bringing the renowned creativity expert to SCAA to help inject some new thought into the coffee industry.
“Through our own product line, our work with customers through the custom formulation process and our work within various industry organizations, innovation is at the heart of what we do at Mont Blanc Gourmet,” said Michael Szyliowicz, co-founder of Denver-based company.
“When you look at the coffee industry as a whole, however, there are really only a handful of companies who are willing to innovate, and the rest seem to be playing follow the leader,” said Szyliowicz. “Artie is somewhat of a personal trainer for creativity, and coffee executives will be surprised at how creatively they will be able to think with just a little practice.”
In addition to working with coffee executives at the Mont Blanc booth (1505), Artie his hosting an invite-only, intimate workshop breakfast aimed to brew up creative juices for coffee professionals.
Look for a Q&A with Artie Isaac on our blog later this week, and stop by the Mont Blanc Gourmet booth at SCAA on Friday, April 29, to bring home your next great idea!
