Innovation, Sustainability, and Customization are three tenets that are important to our business and our customers’ business, and they have the potential to change the world for the better. Now they are being boldly showcased in a car.
I just visited the new Tesla store, located in a shopping mall. Tesla currently manufactures the only all-electric,
high performance roadster in the world. I am also a fan because I own one. But even before I was an owner, I was impressed with the business model, the vehicle and the technology.
Using a proprietary battery pack, the car has a range of 180 miles when fully charged and accelerates from 0-60 in 3.7 seconds, which is neck-snappingly fast and makes the Tesla faster than almost any production car on the road. The catch is that the Roadster is now sold out, so Tesla is in the process of introducing its new Model S sedan, which holds five people and will be delivered next summer.
In the new store customers design their car by choosing options such as interior and exterior colors and seeing the results on touch screens. The Model S sedan will have a range of...
