Topping the perfect drink
The key to successfully selling premium drinks is thinking through the entire cup. How will you make it? What size should it be? What's the right price point, and - the last, most important visual cue - how will it be garnished?
I recently met with a customer regarding a unique hot chocolate drink they are launching. We talked about the different kinds of chocolate that will give the drink its flavor, what kind of whipped cream (scented with vanilla) will be put on top, and how many cocoa nibs to sprinkle on the finished concoction. Often the smallest detail can enhance the outcome of a new beverage launch, and this particular drink will be successful due to the amount of the thought that has gone into making it not only taste great, but also look great. Can't wait to try this one, somebody pass the marshmallows!
Do you agree? Do even the most minor details affect the way you taste and drink a beverage? How do you like to top your hot chocolate?
