As The Blend readers well know by now, I am all about innovation. Once we develop products for customers, I’m already looking at the next one. Over the years I’m proud of the fact that as a company we have introduced a number of “firsts.” I created the first co-branded, non-alcoholic chocolate sauce, partnering with Kahlua. We introduced both the first certified fair trade chocolate sauce and the first single-origin chocolate sauce. We’ve hosted industry events dedicated to innovation and creativity. Innovation is at the center of nearly every conversation at our office, from R&D to Sales to Marketing and Operations, and in many ways, it’s the single most important thing we do.
Today, we’re introducing another industry first: a complete line of sauces, drink mixes and concentrates made completely free of high-fructose corn syrup (HFCS), a sweetener that has been linked to obesity and other health related issues.
Today, we introduce GoodDrinks.
GoodDrinks is a bold new choice that aims to lift our entire industry, asking all of us to strive for something better—better for our bodies, better for our customers, better for our children and better for the...

